Every lead worked.
New ones in seconds. Old ones never forgotten.
Relai is the sales engine on top of your CRM. It answers every new lead in seconds across WhatsApp and email, briefs your rep for the call, and keeps working your whole pipeline — learning each contact and selling like your best rep, in your rep's voice.
You keep your CRM. Relai turns it into a sales engine.
You're paying to store people you never speak to.
Two questions tell the whole story. How many contacts are in your CRM — and how many did your team actually talk to this month?
Put in your real numbers. Most teams are shocked by the second one.
Relai works that untouched majority — every one, continuously — so the money you already spent stops sitting idle.
We sit on top. You risk nothing to find out.
Relai isn't a migration or a replacement. It connects to the CRM you already run and starts working the contacts your team can't get to — while everything stays exactly where it is.
Connects in a day
Plug in your CRM and channels. No rip-and-replace, no long onboarding, no re-training your team.
Read-only to start
It reads what's in your CRM and reaches out. Nothing about how you work today has to change.
Your CRM stays the record
Every message, call and note logs straight back. Your CRM stays your single source of truth — it just stops being idle.
It reads, decides, and acts — on a loop, without anyone building a workflow.
You don't design sequences or set rules. Relai looks at who's in the CRM and what's happened, works out the right move, and makes it.
Reads what's in your CRM
Every contact, conversation, note and signal — the context a rep would need but never has time to gather.
Decides who needs to hear what
Scores each lead, picks the move a top closer would make, and chooses the channel and moment to reach them.
Does it — in your rep's voice
Replies, qualifies, answers questions and re-engages across WhatsApp and email, day or night, in seconds — and briefs your rep for every call.
Hands the ready ones to a human
When a lead is warm, your closer gets a full brief on exactly what to say — and steps in only to close.
Not a chatbot bolted on. An engine that knows how to sell.
Anyone can auto-reply. Relai decides and acts like a closer — and does the parts your reps dread, invisibly.
Trained in real sales strategy
It reads each lead and picks the move a top closer would make — anchor on what they care about, reframe price on value, defuse the objection before it lands.
In your rep's own voice
Every follow-up goes out under your rep's name, in their tone — so the lead feels looked after by their own contact.
WhatsApp, email & call prep
It handles WhatsApp and email itself, and preps your rep for every call — the brief, the objections, the opener — then connects and logs it.
The more of your CRM it works, the sharper it gets.
Every conversation across every channel feeds it. It learns your offer, your objections and your winning lines — so the motion behind your pipeline compounds instead of resetting.
Plugs into the stack you already run.
HubSpot, WhatsApp, email, calendar and phone connect directly today. On another CRM? We wire it up for you — usually within a day.
HubSpotConnected
SalesforceSet up for you
PipedriveSet up for you
Zoho CRMSet up for you
WhatsAppConnected
GmailConnected
Google CalendarConnected
TwilioConnected
Microsoft 365ConnectedBuilt with a brokerage that lives on speed.
OpenHouse runs every new-build enquiry through Relai — the engine works the leads while the reps are out meeting buyers.
Questions, answered.
Relai is the AI sales engine on top of your CRM. It answers every new lead in seconds, works your existing pipeline on a smart cadence, and briefs your rep for every call — across WhatsApp, email and phone, in your rep's voice, trained in real sales strategy. It doesn't just reply to leads, it sells them, then hands ready buyers to a human to close.
No. You keep your CRM exactly as it is. Relai sits on top, reads what's inside, and does the work your team can't get to. Everything logs back automatically, so your CRM stays your single source of truth — it just stops being idle.
Minutes, not migrations. Connect your CRM and channels and Relai starts working new leads straight away. HubSpot connects directly today; on another CRM we wire it up for you, usually within a day.
No — it arms them. Relai does the busywork and the tireless follow-up, then hands hot leads to your closer with a full brief on exactly what to say. Humans do what they're best at: closing.
Your data stays in your CRM. It's encrypted in transit, and we never sell it or use it to train anyone else's model. Enterprise adds SSO and a full security review.
Yes. Relai runs on the official WhatsApp Business Platform, using approved templates and opt-in rules — so you're covered.
Turn your CRM into a sales engine.
Every new lead answered in seconds, every existing one worked with memory, every call briefed — in your rep's voice, on every channel. You keep your CRM; Relai does the selling.