Property buyers enquire at all hours and expect an instant reply. Relai answers every enquiry in seconds, remembers each buyer's budget, area and must-haves, matches them to the right listing, and books viewings straight into your calendar — across WhatsApp, email and phone.
Estate agency lives and dies on speed and memory: reply first, and know that this buyer wanted a two-bed near the water under budget and already ruled out one development. Generic bots forget all of that between messages. Relai keeps every buyer's full history — enquiries, viewings, calls and notes — processed by AI in the background, so it never re-asks what they told you and never pushes a property they've already dismissed. And it's trained in real sales technique, so it qualifies and books rather than just replying.
Most AI agents are effectively stateless — they answer a message with little idea of who the person is or what was said before. Relai holds the entire history of each contact across WhatsApp, email, calls and notes, and processes that history with AI in the background so the agent walks into every conversation already knowing the story.
Generic bots are trained to chat, not to sell. Relai's conversation agent is built on real sales methodology — diagnosing the need, handling the objection behind the objection, trading value, and moving to a booked meeting — so it advances the deal instead of just replying.
Relai doesn't just message leads and hand off — it coaches your reps. Before each call it writes a playbook for that specific contact from their full history: what to say, which options actually fit them (bias-free), and exactly how to sell to this particular person.
Most AI agents are effectively stateless — they answer a message with little idea of who the person is or what was said before. Relai holds the entire history of each contact across WhatsApp, email, calls and notes, and processes that history with AI in the background so the agent walks into every conversation already knowing the story.
Relai understands budget, beds and area, filters out what a buyer has ruled out, and only surfaces properties that genuinely fit.
It qualifies the enquiry and books the viewing into your calendar — then hands the hot buyer to your negotiator with a full brief.
Relai takes the desk work off your reps AND prepares them for every call. For each specific contact it builds a tailored playbook from that contact's entire history and the live situation — so your closer walks in knowing exactly how to win this person.
Not generic tips. Relai tells your rep how to open, what to say and what to avoid — drawn from everything this contact has ever said and done.
Every buyer has a style; some tactics land, others don't. Relai reads how this person objects and behaves, then hands your rep the approach that actually works on them.
It reads your live stock and surfaces the options that genuinely fit this client — removing rep bias and anything out of scope for them.
Instead of guessing before a call, your rep opens with the perfect per-contact playbook — so their time goes into selling, not preparing.
Plug Relai into HubSpot, Salesforce, Pipedrive or your CRM, plus WhatsApp, email and phone. Minutes, not a migration — nothing is ripped out.
The moment a lead comes in, Relai replies, answers questions and qualifies — in seconds, 24/7, in your rep's voice.
Relai re-engages cold leads on a smart cadence, pounces on new buying signals, and books viewings and meetings straight into your calendar.
When a lead is ready, Relai hands them to a human with a full brief on exactly what to say — and logs everything back to your CRM.
Yes. Any enquiry that reaches your CRM or channels — portal leads, Meta/Facebook lead ads, web forms, WhatsApp — gets an instant, qualifying reply.
Yes. Relai keeps a durable profile of every buyer's budget, area, beds and must-haves, learned from every message and call, and won't re-ask or push a ruled-out property.
It qualifies the buyer and books viewings straight into your calendar, then hands ready buyers to your agent with a brief on what to say.
No — it works on top of your existing CRM and logs every enquiry, call and viewing back automatically.
Start a free trial and watch Relai answer, qualify and book a real lead in your rep's voice — inside the CRM you already use.
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