Outreach that actually
knows the contact.
11x's Alice is an autonomous outbound 'digital worker' — impressive in scope, but it fires at a cold ICP it isn't connected to, so it knows nothing about the person it's messaging, and its replies lean on templating. Relai does speed-to-lead and nurture on one engine — but every message is informed by everything your CRM knows about that contact, sold with real technique, a human closing and no lock-in.
11x sends messages. Relai knows the contact.
11x automates outbound to strangers it has no record of. Relai answers new leads in seconds and nurtures every contact in your CRM — knowing each one's full history and handling objections like a closer, not a template.
Knows the contact — 11x doesn't
11x isn't connected to your database, so it fires at people it knows nothing about. Relai does speed-to-lead and nurture knowing every contact's full history — higher intent, lower cost, and no domain-burning cold volume.
Real objection handling, not templates
11x's personalisation is widely described as templating with an LLM pass. Relai reads each lead and handles the real objection the way a top closer would.
No annual lock-in
11x is an annual enterprise contract that's hard to exit if results disappoint. Relai is read-only to start, live in a day, month-to-month.
Relai vs 11x, side by side.
Every row below is where an engine that answers new leads in seconds and works every contact you already own — with memory and real sales technique — pulls ahead.
| Capability | Relai | 11x |
|---|---|---|
| Speed-to-lead on new leads + works your whole database | ✓Answers new leads in seconds AND reactivates, nurtures & qualifies every existing contact — with full context on each | –Outbound to a cold ICP it isn't connected to — no record of the contact |
| Cross-contact memory | ✓A persistent, per-contact learned profile that compounds across every channel | –No persistent memory; personalisation is per-message templating |
| Trained in real sales technique | ✓Trained in real closing technique — anchor on what they want, reframe on value, defuse objections | –Optimises copy & deliverability, not sales technique; replies often generic |
| Decides who to contact, and when | ✓Reads the signals and decides who to reach and when — nothing to hand-build | ~Autonomous, but aimed at cold prospecting |
| Autonomous WhatsApp + email conversations | ✓Converses autonomously on WhatsApp + email, in your rep's own voice | ~Email + LinkedIn + phone (inbound sibling adds WhatsApp/chat) |
| A real, prepped human on the call | ✓Human-led: a full brief + objection handling, then click-to-call — people buy from people | –Inbound agent is an AI voice bot — a bot on the call, not a prepped human |
| Sits on top of your CRM — no migration | ✓Sits on top of your CRM — read-only start, nothing to migrate, connects in a day | ~CRM sync included; connector depth less transparent |
| Setup & commitment | ✓Live in a day, month-to-month, no annual lock-in | –Enterprise setup, built around an annual commitment |
✓ built for it · ~ partial / add-on · – not really. Competitor facts are our best read of public 2026 information — check the latest with 11x directly.
When 11x might be the right call.
If you want to stand up a large, fully autonomous cold-outbound motion — replacing outbound SDR headcount to prospect a brand-new ICP — and you can commit to an annual enterprise setup, 11x is built for exactly that ambition and covers a cold ICP from day one. Relai plays a different game, and the right one for most teams: it answers new leads in seconds and works every contact you already have, knowing each one, selling with real technique, keeping a human on the close, and asking for no annual commitment. Most untapped pipeline is already in your CRM — that's what the engine turns into meetings.
Questions, answered.
Relai is autonomous, and it does speed-to-lead too — but every message is informed by your CRM. Unlike 11x, which fires at contacts it isn't connected to, Relai answers new leads in seconds and works every existing contact knowing their full history, across WhatsApp and email.
No. Relai starts read-only, connects in a day, and runs month-to-month — you don't sign a year to find out if it works.
No — that's the core difference. Relai writes for the individual contact in your rep's voice and is trained in real sales technique, so it handles the actual objection instead of firing a templated line.
See why teams move to Relai.
Get a Live Demo and watch the engine work your own CRM — memory, real sales technique and every channel, with a human closing. You keep your CRM. We make it work.