Automation without
the workflow builder.
Most automation makes you draw the flowchart — every trigger, every branch, every rule. Relai's Automations are different: it watches the signals in your CRM and channels and reacts on its own, making the move a good rep would make. There's nothing to wire up because the intelligence does the deciding.
You keep your CRM. We make it act on its own.
What it does
It turns signals into the right action, automatically — no flowchart, no maintenance.
Watches every signal
A repeat website visit, a reply, a viewing booked, four days of silence — it sees what happens and what doesn't.
Decides the response
Instead of firing a fixed rule, it picks the move a top closer would make for that lead, right then.
Acts across channels
Sends the nudge, switches channel, books the call or alerts a rep — in your voice, within guardrails.
It reacts to what happens — without a flow to build.
It reads the signals
Continuously, across your CRM and every channel.
It decides
Chooses the right action for each lead — no rules from you.
It acts
Reaches out, switches channel, or hands to a human.
It logs back
Every action written to your CRM as it happens.
Why a flowchart can't do this.
- 📁 Leads sit, filed and waiting
- ⏳ Worked only when a human gets to them
- 📉 The majority never touched again
- Every lead read and scored, continuously
- Reached out to on the right channel, in seconds
- Nothing left cold — the whole database worked
Questions, answered.
Those need you to build and maintain the flow — every trigger and branch. Relai decides the action itself from the signals, so there's nothing to draw or keep up to date.
Yes — you set the boundaries and can require human approval on any action. Within those, it decides and acts on its own.
No — it complements them. Keep the rules you like; Relai handles the judgement calls a rigid flow can't make.
Automate the judgement calls.
Get a Live Demo and see the engine react to real signals on your own leads — no workflow required.