An AI SDR (sales development rep) that answers every inbound lead in seconds, qualifies them with real sales technique, nurtures the ones who go quiet, and books meetings — across WhatsApp, email and phone, right inside your CRM.
An AI SDR is software that does the front-line sales-development work a human rep does on inbound leads: reply fast, ask the right questions, handle objections, follow up relentlessly, and book the meeting. The difference between a useful AI SDR and a glorified chatbot comes down to two things — how much it actually knows about each lead, and whether it knows how to sell. Relai is built to win on both.
Most AI agents are effectively stateless — they answer a message with little idea of who the person is or what was said before. Relai holds the entire history of each contact across WhatsApp, email, calls and notes, and processes that history with AI in the background so the agent walks into every conversation already knowing the story.
Generic bots are trained to chat, not to sell. Relai's conversation agent is built on real sales methodology — diagnosing the need, handling the objection behind the objection, trading value, and moving to a booked meeting — so it advances the deal instead of just replying.
Relai doesn't just message leads and hand off — it coaches your reps. Before each call it writes a playbook for that specific contact from their full history: what to say, which options actually fit them (bias-free), and exactly how to sell to this particular person.
WhatsApp, email and real phone calls. Relai rings your rep, bridges the lead, and records and transcribes the call — most tools are chat-only.
Relai logs every message, call and note back to HubSpot, Salesforce or Pipedrive automatically. No new silo to check.
It re-engages leads that go quiet, on its own schedule, and jumps the moment someone shows a fresh buying signal.
Relai takes the desk work off your reps AND prepares them for every call. For each specific contact it builds a tailored playbook from that contact's entire history and the live situation — so your closer walks in knowing exactly how to win this person.
Not generic tips. Relai tells your rep how to open, what to say and what to avoid — drawn from everything this contact has ever said and done.
Every buyer has a style; some tactics land, others don't. Relai reads how this person objects and behaves, then hands your rep the approach that actually works on them.
It reads your live stock and surfaces the options that genuinely fit this client — removing rep bias and anything out of scope for them.
Instead of guessing before a call, your rep opens with the perfect per-contact playbook — so their time goes into selling, not preparing.
Plug Relai into HubSpot, Salesforce, Pipedrive or your CRM, plus WhatsApp, email and phone. Minutes, not a migration — nothing is ripped out.
The moment a lead comes in, Relai replies, answers questions and qualifies — in seconds, 24/7, in your rep's voice.
Relai re-engages cold leads on a smart cadence, pounces on new buying signals, and books viewings and meetings straight into your calendar.
When a lead is ready, Relai hands them to a human with a full brief on exactly what to say — and logs everything back to your CRM.
An AI SDR is an AI sales-development rep that automatically replies to, qualifies, nurtures and books inbound leads — the front-line work a human SDR does. Relai does it across WhatsApp, email and phone, in your rep's voice, inside your CRM.
A chatbot answers a question and forgets. Relai remembers the entire history of each contact, processed by AI in the background, and is trained in real sales technique — so it advances the deal and books meetings rather than just replying.
No. Relai layers on top of HubSpot, Salesforce, Pipedrive and others. It reads and writes to your CRM and logs every interaction back automatically — nothing is ripped out.
WhatsApp, email and real phone calls. On the phone it rings your rep, bridges the lead, and records and transcribes the call.
Start a free trial and watch Relai answer, qualify and book a real lead in your rep's voice — inside the CRM you already use.
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