Multi-step outreach
that writes and runs itself.
A sequence is a series of touches — WhatsApp, then email, then a call — that walks a lead from cold to booked. With Relai you don't build the steps or the copy: it composes each message for the specific lead, sends on the right channel, and advances the moment they reply.
You keep your CRM. We run the follow-up it never gets to.
What it does
Every lead gets a considered, multi-touch arc — without anyone writing a single step.
Writes each step for the lead
No templates. Every message in the sequence is composed for that specific contact, in your rep's voice.
Advances on real signals
It moves to the next step when a lead opens, replies or goes quiet — not on a blind timer.
Crosses channels
WhatsApp and email in one arc — each touch picking up naturally where the last left off.
Choose the goal. It writes and runs the rest.
Pick the goal
Speed to lead, re-engagement, a viewing push — choose the outcome.
It builds the arc
Composes the steps and the copy for each lead automatically.
It runs & adapts
Sends, waits, reads the reply, and advances or switches channel.
Warm ones hand off
A ready lead goes to your closer with the full thread.
Sequences that feel handwritten.
Questions, answered.
No — that's the point. You pick the goal; Relai composes the steps and the copy for each lead. You can review and tweak, but nothing needs building from scratch.
Traditional tools send the same templated steps to everyone on a timer. Relai writes each step for the individual lead, sends across WhatsApp and email (and can queue a prepped call for your rep), and advances on what the lead actually does.
Yes. You can run it fully autonomous, or hold every message as a draft for a rep to approve before it sends.
Put a sequence on every lead.
Get a Live Demo and watch a sequence compose itself and run across channels on your own contacts.