Qualify every lead.
Waste your closers on none.
Your best people burn hours sifting enquiries to find the few worth a call. Relai qualifies every inbound lead automatically — asking the right questions across WhatsApp and email, scoring the answers, and only handing your closers the buyers who are actually ready.
You keep your CRM. We qualify every lead in it.
What it does
It puts a tireless, consistent qualifier on every single lead — so humans only meet the ready ones.
Qualifies in conversation
It asks the right questions naturally, in your rep's voice, and reads the answers — no forms the lead won't fill in.
Scores how ready they are
Every lead gets a closing score from the whole conversation and history — so priority is obvious at a glance.
Routes to the right rep
Ready buyers are handed to the right closer with a full brief; the rest stay warm until they're ready.
Set once. It runs every lead from then on.
A lead comes in
Any source, any channel, into your CRM.
It qualifies
Asks, listens, and fills in the buyer profile.
It scores & routes
Prioritises and hands ready buyers to the right rep.
Your rep closes
Only ever meets qualified, ready leads.
On a team that lives on this.
Questions, answered.
It scores from the whole conversation and the contact's history, not a rigid form — so a lead who reveals budget and timeline in chat is scored on that, the way a good rep would.
Nothing is dropped. Leads that aren't ready stay in the Nurture Engine and get re-engaged until they are — so you never bin a lead you paid for.
Yes — every qualified lead comes with a brief explaining what the buyer wants and exactly how to approach them.
Put the engine on this job.
Get a Live Demo and watch it work your own leads — in your rep's voice, on every channel.