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Database reactivation

Your cold database
is unspent pipeline.

Every lead you ever paid for is still sitting in your CRM — enquired once, went quiet, never worked again. Relai reactivates that dormant database: it reads each old contact, works out why they stalled, and re-engages them in your rep's voice until they're ready to talk.

You keep your CRM. We wake up the leads in it.

See how it works
You keep your CRM · connects in a day · nothing to migrate
The gap

The number that makes the case for you.

contacts
this month

Put in your real numbers. Most teams are shocked by the second one.

9,400
94% of your database — untouched this month
That's 9,400 people you paid to acquire and store, sitting cold. That gap is what we operate.
Database reactivation

What it does

It turns the money you already spent on leads into new conversations.

🔄

Works every dormant lead

Not a one-off blast — a continuous, considered re-engagement of your whole cold database, one contact at a time.

🎯

Reopens the real reason they stalled

Trained in sales strategy, it acknowledges the silence and reframes on the value that will actually earn a reply.

👤

In your rep's voice

Every message comes from your rep's name and tone — so a cold lead feels remembered, not remarketed to.

How it runs

Set once. It runs every lead from then on.

1

It reads your database

Every dormant contact and the history of what they wanted.

Continuous
2

It prioritises

Scores who's most likely to re-open, and starts there.

Prioritised
3

It re-engages

Right channel, right moment, your rep's voice.

Every channel
4

Warm ones go to a human

When a lead re-opens, your closer gets the brief.

Where humans win
Proof

On a team that lives on this.

"Relai took us from fifteen average salespeople to four top performers, each amplified by AI — and together they book three times the viewings we used to. Best of all, it pitches every option to fit the buyer, not the rep's favourite product."
Mike · Director, OpenHouse
3× the meetings
Four reps now book triple what fifteen used to
4 doing the work of 15
A leaner team, each amplified by AI
Every enquiry, in seconds
Answered and qualified before a rep touches it
FAQ

Questions, answered.

No — it's not a blast. Each message is individual, relevant to what that lead originally wanted, and respects opt-out on every channel. Cold leads reply because it feels personal.

Any age. If they're in your CRM, Relai can read their history and re-engage them. Older leads often convert well because no one has spoken to them in months.

All of it. The engine works through your dormant contacts continuously — the untouched majority you're currently paying to store and never speak to.

Put the engine on this job.

Get a Live Demo and watch it work your own leads — in your rep's voice, on every channel.

See the gap first